art director
InPrint
art director . operations management . techpacking . screen printing . sales . product development
InPrint is a t-shirt printing shop in downtown Montreal. I managed a staff of 10 to 40 during a time of rapid growth of the company. I established the art department, designed systems for efficient production workflows and streamlined the approval system with client prints and techpacks. By commissioning our talented staff I was able to unify a visual identity in our media, in our prints, and in the decor.
communication
I developed a techpacking system that the sales and art teams could put together quickly and that clearly communicated what the client wanted and what the printer will produce. When the system was rolled out our off-prints dropped by a significant factor and our client satisfaction rate soared.
identity
By working with the illustration concepts of artist Jeremy Hansen, I was able to develop the identity of InPrint with his edgy urban style. I used the artwork for festival uniforms, banners, website design, social media and general company promotion.
production
There are many steps in the production of printing garments that, when done with efficiency and with good attention, will result in a noticeably high quality output. As I lead the managers in the production cycle, together we established InPrint as Montreal’s leader in quality screen prints.
Café Rose de Lima
chef . branding director . entrepreneur . manager . designer
Café Rose de Lima was a neighbourhood brunch restaurant I owned and operated. From the plate to the décor, from the menu to the presentation I was able to speak to our concept of seasonal, fresh and exciting food. As owner, chef and designer I guided the entire style and the whole experience that our clients came back for.
presentation
plating . colour combination. flavour profiles . consistency . food trends . recipes . organic . food photography . social media
decore
DIY . ergonomics . feng shui . community . theme . on-brand . chalkboard art . illustration . construction .
menu
creative control . graphic design . on-brand . illustration . food trends . bilingual . content hierarchy .
Circus Arts
director . writer . producer . team leader . juggler . catcher . instructor
Ten years in the circus arts provided opportunities to write and direct shows with a lot of creative freedom. I honed my skills around strong, talented teams, motivated students and eager audiences. As the creative director I personally oversaw writing, directing, set design, costumes as well as skill development of performers, and all aspects involved to build circus shows.
